10 Critical Questions to Ask Before Starting a Website Redesign
Planning a website refresh? Ensure your investment delivers measurable growth by clarifying these 10 business essentials first.
A website redesign should never be just a visual makeover. It is an opportunity to reposition your business, streamline your sales funnel, and create an automated lead generation engine.
1. What is the Primary Action for Visitors?
Whether it is booking a consultation, requesting a quote, or calling your office, every page should guide visitors toward one clear, compelling next step.
2. Who Will Update the Content?
Your team should be able to update text, photos, services, and pricing in minutes without needing to hire a developer for every small change.
3. How Will You Measure Success?
Define your core metrics before development begins: monthly qualified inquiries, cost per lead, average session duration, and mobile conversion rates.
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